When thinking about marketing online, not many tools are as useful as Facebook can be. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. If you want to get your business the exposure it deserves, then the following article will get you started.
In order to know what your fans are looking for, frequently interact with them. If people post things on your page, take note. You may be able to use their tips in the future. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
The best way to engage your followers is to reply to what they write on your wall or about your company. This means checking you wall for questions or comments regularly. Reply right away, particularly if the posting included a complaint or customer service request.
Engage your customers by replying to their posts as much as possible. Take a look at your wall daily, and pay attention if someone tags you in a post. Make sure to reply to all inquiries or complaints.
Be sure that anything that you post online has a link to your Facebook page on it. Set up your blog so that new posts are automatically linked on Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Try putting out some Facebook ads for your business. This adds an extra value to your efforts. Purchased ads can make a huge difference. These ads are not expensive and can quickly increase your followers and your sales.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and turn it into a Promoted Post on your wall. If the offer is good enough, promote it to those who aren’t fans, too.
Consider creating a Facebook group rather than just a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can also use a group and a page to give updates and allow users to share content.
Utilize custom tabs. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For example, if a contest is going on you can have a tab there to get more information about it.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Always respond to people when they make a post to your Facebook wall. If someone takes the time to contact you, it is important that you talk to them. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
A fan base is something that you will want to expand as much as possible. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you hit that mark, your conversions will start happening rapidly.
Hiding your content from non-fans is an effective method in converting visitors into followers. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Think about purchasing a Facebook ad. Your ad can be customized so that people in a specific age group or gender can see it. You can work within a certain budget, doing as little or as much as you desire. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. When the promotion is over, you can put an end to your ad.
Ask followers for insights on how to improve your business. People like to feel that their opinions are important and valued. Involving your community in basic decisions is a great way to get the job done. For example, if you post in blogs, find out what kind of posts they prefer to read.
Offer an exclusive deal to those that “like” your page. You can glean a lot of attention through Facebook likes. Send something free to a client if they go to your page and like it. You can make it a contest or you can make the gift for all. If you offer something they desire, they will not think twice before clicking that button quickly.
Personalize your brand so that it is memorable. If the information you post is bland, then people are going to think this about your business and products. Show some personality, but stay professional.
All your content needs to be “Share”-able. If your page has valuable content, your audience will want to share that with others. Interaction and sharing are at the heart of what Facebook does. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
Make sure you update your profile often. If there are any changes, make the changes on the profile page. Your customers will appreciate that you keep them updated with this information. You could even change your profile page often so people will be tempted to come back and see what that is all about.
Try to put some personality in your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Always stay professional though, to keep people feeling secure in your brand.
Use the update feature sparingly. That allows you to send direct messages to everyone that follows you. So make sure to use it only when you have important news. It is not for promotions but for actual news that should be brought to your followers’ attention.
Don’t turn off the option that lets others post whatever they want to your page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Encourage your clientele to write about their experiences with your company on your Facebook page. People showing interest in your products are going to appreciate reviews left by others. Having your past customers share their experiences will allow prospective customers to make an informed decision.
Run contests on occasion in order to get lots of “likes.” You can offer a discount as the prize or something that is free to the winner. This gets you many more subscribers, and it also gets you a review from the winner.
Hold contests to get your followers excited and talking about your brand. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. Give a prize for the most creative entry when the contest ends.
Make sure your profile is updated. If there are any changes in your business, change your profile page to reflect them. That can be helpful to your customers, who want to know about your offerings. Even changing things up can help.
Do not neglect the power that event sharing can have for your business when using Facebook. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well. And Facebook will even send out a reminder!
Interact with people on your page. Get your followers talking to one another. You may want to speak with them if they start the conversation, or you can ask them all a question. Once they begin talking, join in and let them know your thoughts. If you are having a good converstaion, you will see that your business will go up.
Remember that having a huge number of followers is pointless if that doesn’t translate into sales. Target your marketing on Facebook towards your target demographic. View your conversion rates to gauge how well your marketing efforts are working.
Try to make love connections on Facebook against the backdrop of your brand. You can often connect two people through Facebook. Get it done! Your brand will be right in the midst of the story of these two people, and they will share with their friends. That makes for terrific Facebook promotions.
If you own a store, use Facebook’s check-in feature. Your customers should be allowed to use their Facebook to update their status when they’ve checked into your place of business. This is a fantastic way for people to share with others where your store is and how they can get to it if they wish to check it out.
If a user leaves negative feedback on your page, make sure that you respond to it. If you delete it, people will think you don’t care. If you are professional even with the negativity, your reputation will increase because of.
If you can, hire someone to manage your Facebook page. You need daily interaction to keep people invested in you. These posts can also be shared to increase visibility.
It isn’t easy to determine the tone of a post when someone other than the original author is reading it. Post quality information that your followers will want to read; otherwise, they may lose interest in your page.
Including a picture with every post you place on Facebook will pique your customers’ interest. A picture can speak volumes. Use your employees, products and other subjects to emphasize the message in your updates and make a greater impression on your readers.
Don’t stray far from the topic at hand when you post to your brand’s Facebook page. If you run a security company, for instance, posting about crime rates in your area is useful and relevant to your readers. Posting about the overpopulation of the feral cat is probably not something your followers want to read about.
Determine what you want to achieve through your Facebook campaign. Whether it’s a new product launch or an increased customer base, determine what goal you want to achieve. If you find your goals are not being met, look for new strategies to help.
Do not quit if you do not find quick success in your Facebook marketing campaign. It is important to remember that Facebook marketing takes time to show results just like any other type of campaign. You have to allow for time to create a following before your efforts will reap success.
It will take a while for your marketing campaign to reap benefits. Don’t expect to be an overnight success. Expanding the number of followers, giving them a compelling reason to keep coming back and providing valuable information are key to increased sales. You will see the reward from your efforts over time.
Look out for those that want to hinder your attempts. There are negative people everywhere, but Facebook makes it easy for someone to simply type a few things and try and bring down your business. Protecting yourself requires diligence in paying attention to what has been posting and removing the negative content instantly.
Look at Facebook as more than just something to attract fans, but rather as something to capture the hearts of existing ones. Any fans that you grab from a contest will more than likely be short-lived and not very engaged at all. People just want to win something free and are not necessarily interested in your product. Think of it as a method for rewarding your loyal customers, instead.
Keep in the know about the newest features on Facebook. Your users will be taking advantage of the new features and you should be as well. You should try out features even if you don’t know whether or not you have subscribers that are using them yet.
As mentioned in the introduction, marketing on Facebook is a great way for you to expose your business to new customers. If you use it the right way, this is the best way to show what you have to offer. Take what you’ve learned here and watch your sales figures climb sky high.
Make your Facebook posts short, interesting, and focused. Add a visual, like a picture or a graph, as well. A post that grabs attention with a great picture is worth much more than plain status updates that create a busy-looking page. Be sure to “like” the comments made by your followers.