Have you added your business to Facebook yet? You might be missing out on a lot of customers if you do not use Facebook. If you do have it, make sure you are doing it the right way. Keep reading to find out how you can develop your Facebook marketing strategy.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Prizes will open the eyes of potential customers out there. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Use a contest to build talk about your brand. Offer free samples to your subscribers who share your information with others. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
You can easily engage followers on your profile by replying to their comments and concerns. Keep an eye on your all and any twitter messages that contain your company handle. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Make sure that all content you publish online is at least linked to from your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Your Tweets are posted to your Facebook by simply linking the two.
When marketing through Facebook, you’ve got to make your page stand out from the competition. Put up neat visuals or add some color. An appealing page is much more enticing than an ordinary page for Facebook users.
Answer all questions and comments sent to you via Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Share links to your site or FAQs page to help answer common questions.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and then turn change the status to “Promoted Post”. You may find yourself with new followers if its a great offer.
You can improve the value of your Facebook page by changing the tabs to suit your business. These allow for increased organization, making your page very user friendly. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Think about purchasing a Facebook ad. You can target it by sex, age, geographical location and even likes. You can set a budget and work only as much as you want to. And best of all, you are not committed long term. You can quit posting your ad at any time.
Offer an exclusive coupon, sample or great deal for those who “like” your page. A page with many likes will get more attention. Think about something exclusive and free when someone likes your page. It could be a sweepstakes or something that every person gets. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Building a fan base is the first step in marketing through Facebook. Wait on marketing your products until you have a fan base. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Your want to post content with value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Refrain from promoting your brand too much, as this can get frustrating.
Think about buying Facebook ads. You can target it by sex, age, geographical location and even likes. You are also able to keep the ad within a particular budget, spending however much you want. Also, there is not any long-running commitment involved. Whenever you would like to end your ad, you can.
Make a group dedicated to your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can give your customers valuable information and let the whole group in on deals and promotions. This is also an excellent way to learn more about your target audience.
When a person “likes” your page, reward them with a unique gift or special offer. Likes are a good way to raise the profile of your page. You can give away coupons for your product or maybe free samples. It is something that you can give to everyone or offer a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
If updates are not relevant to your business, do not share them. Only post content that your subscribers are interested in hearing about. If you wish to share personal information, do so on your personal Facebook page.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Invest in ads targeted for Facebook instead.
You have to use real resources with your strategies for marketing with Facebook. Facebook is a valuable way to reach potential customers and deserves to be taken seriously. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. For the best results, you must provide the needed resources.
Give your audience a spot on where they can sign up to your Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Be sure that your Facebook page allows sharing of content. By including the “Share” function on your Facebook, your followers can tell others about your posts. Facebook thrives on interacting and sharing with others. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Do not assume that Facebook is your best option for social media marketing. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Never turn off the function that allows people to post comments on your page. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. When only followers can see certain parts of your page, it will make visitors want to become followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Try to post photos to your Facebook page that are professional. These pictures need to make a great first impression. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
A group is a great idea for a company. That can be a meeting place where you are able to answer questions and where you and customers can interact. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This can be a great way for you to know your customers.
Use your updates sparingly on Facebook. It enables you to put a message out to everyone that likes your page. But, this should be used sparingly and for important details rather than daily postings. They are not for promotional offers.
Avoid sending updates that aren’t related to you or your business. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Personal news and interests should be kept for a separate personal Facebook page.
When there is a conversation occurring within your Facebook page, dive on in. Urge all followers to engage in discussions. Either begin talking to them or ask them questions. Once your followers start having a conversation, join them. The more you talk with them, the more personal your company will become.
Allow people to “share” your posts and updates. If your page includes relevant information, your followers will likely share it. Facebook depends on people who interact and share with others. Working to provide valuable information to your audience will help ensure your business succeeds.
If your business operates as a store, enable Facebook’s check-in function. Let your customers update Facebook statuses by using your store as a check in point. This functionality is an easy way to get word-of-mouth referrals, as friends of your customers will see that they have checked in.
Pay attention to the “personality” of your brand and build this with your marketing materials. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Have some personality, but continue to be professional.
Be patient. If you want your marketing to be successful on any platform, you have to put in the time to make it so. You need to allow a good amount of time for building a strong new following and getting a sales boost.
Leave the comment feature turned on to be sure that people can leave posts on your page. Not allowing your customers to post causes them to think that you don’t care about their opinions.
Do not forget to include customers in your milestone celebrations on Facebook. Make an announcement of the Facebook celebration on your landing page and send a thank you message to your base of friends. This will keep customers updated and also help them feel close to your business.
Always post high quality photos on your Facebook page. You want your followers to equate your business with professionalism, not amateur hour. If you want to use personal pictures, be certain to use great cameras and only post positive images.
Take time to lean about any new Facebook features available. Using the latest features and tools is a great way to stay relevant and impress your followers. Don’t hesitate to try out new features before your subscribers do.
Respond to the questions and comments on your Facebook page. This include comments in your inbox as well ones posted on your page. It will be a lot of work, but users will appreciate the personal touch that this adds.
Learn the right way to utilize your Facebook fans as a way to get inspiration. For instance, if you do not know how to go about your marketing, solicit opinions. This will give you a good indication about whether or not your ideas will work.
Update you profile regularly. Whenever there are changes in business information, change it on Facebook. Updated your page constantly is useful to customers wishing to learn more about what you do. Try changing things on the profile page occasionally to keep people interested.
You want to remain consistent with your postings and post often, but you have to watch as well. A couple of posts are not bad, but spamming the page will make people unhappy.
Hopefully, now you are ready to do more with your business and Facebook. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. Even if you aren’t new to Facebook marketing, there is always room for improvement. Use what you’ve learned here to guide you along the way.
Use Google Alerts to provide you with a steady source of content that can be shared with your audience. This will reveal many forms of content that you can use to your advantage. Your Facebook wall is a great place to place links.