Facebook is a very popular site across the world. That makes it a great marketing tool. Facebook does offer marketing options you can pay for, however there are also free ways that you can market your business. Continue reading to learn how you can use Facebook to market your business.
Offering contests is an effective way to increase your fan base. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Create custom tabs on your business Facebook page. Tabs will give you the opportunity to organize information on your page. Use tabs to organize the different contests that you hold.
Know when you should and shouldn’t post on other walls. If you are posting on a page that isn’t your own, it can gain you attention. You need to make sure it is good attention. Post on other pages if you have relevant or interesting information to add. Avoid spamming at all times.
If you want to target a custom audience, you can do that. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Giveaways are very helpful in marketing. Have customers like your Facebook page and give them something for it. It will only cost you a small amount of money to garner a lot of attention and new followers.
Post on other people’s Facebook pages. Posting on other people’s pages can attract attention towards your page. Remember that the comments you leave on another page should be professional in nature. If you do post, only post worthwhile things. Don’t spam others.
Respond to any comments in your inbox or on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.
A group is a great idea for a company. This could be a place where your business could field questions and encourage customers to interact with one another. Use this group to share information and offer discounts. This can be a great way for you to know your customers.
Most people market on Facebook because they want to improve their sales. That means you need to set goals based on sales increases. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Change your strategy if you aren’t getting the business you are looking for.
Make a personality for your brand. If your posts are boring, they will assume your brand is, too. Always stay professional though, to keep people feeling secure in your brand.
Be sure that all of your posts have useful information. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Only post professional-looking photos on your wall. People will see them and think highly of your firm. Use a good camera so that the photos that you take come out great.
When using Facebook to market your business, you may have trouble getting started. A great way to start is to add a Facebook button to your website. This will give people a simple way to connect with your company and it is not very intrusive. After they like your page, you can inform them of new updates.
Maintain a constant relationship with your subscribers on Facebook. Build strong and trusting relationships with those you interact with. Keeping your content fresh is a great way to build a relationship that lasts. Remember to offer incentives and rewards to your loyal customers.
It’s imperative that you keep your audience up-to-date. Do not post more than five times a day with updates. Keep your content quality driven at all times.
Update your profile as often as necessary. Should your business change, update your information on your Facebook page. Having an updated page is helpful to customers interested in all you offer. An updated profile can encourage your users to check to see what else is new with your business.
Encourage your fans to post content on your page. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Use your updates sparingly on Facebook. This allows you to send out messages to everyone that follows you. Only use it for very important events and news like an emergency, etc. This shouldn’t be used as a promotional tool but rather to keep subscribers informed.
Don’t use sub-standard photos when you are adding them to a Facebook page. You want your followers to equate your business with professionalism, not amateur hour. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
What doesn’t work with Facebook marketing? There are certain things you should avoid. Learn from others’ mistakes and successes. People often know to seek out the best practices, but they rarely look into the worst ones. Knowing what to avoid is valuable knowledge.
It is important to cultivate the relationship between you and your customers on Facebook. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. One way to help your relationship grow stronger is by providing people with simple and unique content. Also, reward those who are most loyal to you by offering them special promos and deals.
If you aren’t able to update your Facebook status regularly, use a tool to schedule updates. Locate a tool that’s of good quality and set it up to post updates when you think most of your followers will be online. Try out a variety of tools until you get the one that works for you.
Find a way to excite your followers into page interaction with both yourself and others. If you notice a conversation on your page, don’t stop it, even if it’s off-topic. Removing posts may infuriate some people. Only intervene if the language or subject material is offensive.
Ask your visitors to share your page among their friends. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. Give everyone a coupon code or discount after an update has been shared with enough people.
Participate in conversations that develop on the Facebook page. This will encourage others to talk on your page. If necessary, try starting a conversation, or you could ask a question in order to get the chat rolling. Once your followers start having a conversation, join them. The more you talk with them, the more personal your company will become.
Use contests to build interest. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. Once the contest is over, the best or most creative photo wins a prize.
Ask your visitors to share your page among their friends. Provide incentives like discounts or freebies for sharing content. You can also make it a big giveaway by giving all your subscribers a coupon code when a certain goal is reached.
Don’t forget about event sharing when it comes to Facebook marketing. One example would be to create buzz with your followers by sharing an event about a trade show you are attending. Facebook will even send out reminders of the upcoming event.
If your schedule does not give you enough time to effectively manage the process, hire a professional who can do it properly. Make sure that all posts are receiving prompt attention on a regular basis. It is not always possible for daily posting to be done by Facebook page owners. Employing someone to manage your account may seem costly, but it will be well worth it.
When posting to your Facebook page, don’t go too far off topic. For example, if you are a landscaper, posts about landscaping and plants are what will interest your followers. Posting off-topic information will only frustrate your followers.
Just like with all other types of marketing, it is important that you know who you are targeting with your Facebook marketing. You should market towards them to make sure your campaign is successful.
It takes time for you marketing campaign on Facebook to increase your sales. Success won’t come overnight. You want to increase the number of people you reach, give them a reason to return and give them relevant information if you want your sales to rise. You will get rewarded for your efforts after some time has passed.
Your customers should be included if you’re going to be celebrating a milestone for your business on Facebook. A brief “thank you” message to your friends list is appropriate, as is a little bit of celebration on your primary website. This will keep customers updated and also help them feel close to your business.
Learn the right way to utilize your Facebook fans as a way to get inspiration. Use suggestions from your audience if you are short of an idea. In no time at all, you will have lots of ideas direct from the source.
Use a Facebook plug-in on your website. Some blogging platforms let you integrate this element very easily but you should be able to find the code to add a Facebook plug-in to your site in your settings. The plug-in gives your Facebook link and a list of updates and subscribers.
Keep yourself updated on any new Facebook features. Your subscribers are probably going to be utilizing the new features when they come out so you have to be sure that you’re using them too. Of course you should test out the new features prior to involving your customers.
Use your Facebook profile as a place to work on your search engine optimization. Try to using the keywords you used on your website; additionally, post back-links to your website on your Facebook profile. Using strong keywords will help your page rank on search engines.
You do want to regularly update your Facebook page, but you don’t want overdo it. Post content that interests people. Refrain from bombarding people with too many posts.
Separate sales messages by using the tabs available on the fan pages. When people feel you are forcing them to buy, they aren’t as likely to. Adding a tab for deals will tell them that they are available, but people will not feel bombarded with sales information.
Many Facebook users will want to contact you off Facebook. This is the reason you should give them your contact information. It needs to include a contact address, email and phone number.
Don’t send out daily sales pitch messages. While making more money is your goal, people don’t like to be pressured into making purchases. Pleading with your customers is going to make them doubt quality when it comes to your products.
There are many apps you can use in conjunction with your company’s Facebook page. One app, EasyPromos makes it easy for you to put promotions on your page without too much work. Get emails offering feedback or improve your page appearance with some of the other great apps.
Look into taking fan content submissions as a way to build up your promotion. For instance, have fans provide photos that show them using and enjoying your products. Your customer’s reviews and stories help give your Facebook page a more personal touch.
Facebook is a great place to collaborate with other like-minded businesses. For instance, if your business is landscaping, post a message that you need stone experts to participate in an upcoming talk. Or you can ask if any pool filter manufacturers will do an interview regarding their newest technology, which can be put on your blog.
Remind the fans on your page how much you appreciate their support. One way you can do this is to create a limerick about how great your customers are. You can give them a discount code to really show them you care, too.
Change you profile picture to pique interest. If you have a new picture that is representative of your business, people will be more interested. Changing it too often may prevent your fans from recognizing you, but you can keep their interest by changing it regularly.
You should now know what it takes to use Facebook for marketing purposes since you’ve read this article. Since Facebook costs so little, it is simple to use the advice found here. The only way to best your competition is to start planning. They may have also read this article, so get to work!
Professionalism is key when running a Facebook page. Facebook is a social venue, but you have a business to represent. While personal pages can be more casual, business pages should remain more professional.