Your sister, brother, and parents may have a Facebook page. Maybe even your grandparents use Facebook. But do your customers have a Facebook page? If they are, marketing here is a must, and this article will show you how.
Don’t let your Facebook page become overrun with spam. Filters are available to help stop spam before it even appears. Page administrators can add keywords into the tool that will help keep things filtered.
Learn how to build a fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Once you gain a large following, you marketing efforts will become much easier.
Consider creating a Facebook group rather than just a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can also use a group and a page to give updates and allow users to share content.
One great way to get people to pay attention to your brand is to give away something. Offer a free gift to people who opt in to your newsletter or like your social media pages. You do not need invest much money, but you can increase your base of potential customers.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You only need to post the offer and then change it to Promoted Post on your wall. You may find yourself with new followers if its a great offer.
The idea of marketing on Facebook is to get more business for your company. You can track your success by setting a monthly goal for your sales. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If your goals aren’t being realized, your strategy may need adjusting.
Make sure that you stay active answering the questions on your Facebook page. Make sure to give helpful answers, and thank them for their time. Share links to your site or FAQs page to help answer common questions.
Your posts need to be interesting and useful. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Look into a Facebook advertisement to sell your product. Your ad can be customized so that people in a specific age group or gender can see it. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You are able to discontinue your ad at any time.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. As popular as Facebook is, not all cultures and age groups use it. Research and make sure your target audience is using the site as much as you think they are.
Be aware of when it is appropriate to post on other Facebook pages. You can get some attention by posting on other pages. Be sure it is positive attention, though. Only post on another person’s profile page if you’re sharing something valuable. Don’t ever spam people.
Hiding content from people who are not fans is wise if you want visitors to become followers. People will want to get to that information, so they will click Like. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
If someone “likes” your page, give them something exclusive. A page with many likes will get more attention. Try to give a way free items if they are going to ‘like’ your Facebook page. You can also enter them into a contest if they like your page. If you offer something they desire, they will not think twice before clicking that button quickly.
Ask your fans for advise about various decisions you need to make about your company or business. Folks like feeling as though they are part of the process. A great way to do this is by getting them involved in business decisions. You may also want to ask what they want to know more about.
Make sure your posts have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
It could be difficult to get started with Facebook marketing. Start the marketing process by displaying the Facebook button on your company’s website. This helps visitors and customers connect with the business and isn’t as intrusive as other marketing forms. Once they like your Facebook page, you can give updates on your business.
Provide sign-up forms on your business’s Facebook page. You can provide incentives for people to do so, which will make communication easier going forward. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Be sure others are able to share what you’re posting to Facebook. If your page has valuable content, your audience will want to share that with others. Facebook is a network that is built for interaction and sharing. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Hide your content from non-fans. The strolling visitor will sign up to be a follower if they really want to access the information. Only hide a little of your content, or you can risk ruining your SEO efforts.
Only put professional pictures on your Facebook. You want your followers to equate your business with professionalism, not amateur hour. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Put real resources towards your Facebook marketing. Facebook is important and marketing on it will take real effort. Putting this task on the desk of an overworked employee won’t cut it. Hiring someone may be the best bet.
One way to get the likes count on your page up is to occasionally throw contests. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This should boost your numbers and subscribers. It should catch the attention of people who haven’t checked your page before as well. They see the Likes on their friend’s pages and their interest is peaked.
Make sure that all of the content you post on your page is shareable. The more valuable your content, the more likely people are to read it. Facebook is great for sharing and connecting information and people. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Generate interest and engagement by running contests or promotions on your Facebook page. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. After a specific amount of time has elapsed, choose a winner based on certain criteria.
Respond to the questions and comments on your Facebook page. This means comments left on your page and those in your inbox. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
If you do not have ample time to maintain your page, try hiring another person to do it. You need to be right on top of your game with these posts to really succeed. For many marketers, providing daily updates is too much of a challenge. Although you may have to pay someone to manage your Facebook, it may be worth it in the long run.
Mirror your social marketing pages to the content on your website. If your website is grass green, make your Facebook page the same color. This will help people make the connection between your page and your brand. If it is totally different, it can be confusing.
It can be hard to discern tone when reading Facebook, so remember that. It is critical that your updates maintain a personal tone that directly engages your audience. Your fans will not appreciate postings that sound as if they were automatically generated by a script.
See if any of your customers would want to post their reviews on your page. Those who have interest in what you’re offering enjoy seeing reviews from past customers. Allowing previous customers to post comments on Facebook about your company is a good way to assist potential customers in making decisions.
Try hiring another person to manage your Facebook page daily so that you can put your focus on the marketing campaign. Posting daily statuses about updates, specials, or new product can remind patrons why they love your business. And even better, the ease of sharing the posts means you’ll attract attention from their friends as well.
Interact with people on your page. Do what you can to encourage a little chit chat. You may want to speak with them if they start the conversation, or you can ask them all a question. Once they begin talking, join in and let them know your thoughts. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
If you are not the only one posting content on the official Facebook page of your brand, make sure everyone follows a similar strategy. This will keep your company looking professional when on this site. If necessary, prepare all of your weekly updates ahead of time, and make sure your colleagues know where to find them when the time comes to post.
Make sure that your subscribers share your page with loved ones. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.
Try to include pictures with your Facebook updates. Facebook marketing should be used to help your customers relate to you and your product. Take photos of staff members, your products or even your fans!
Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. When you attend a trade show you should create an event to share with anyone who follows and likes your page. The added benefit is that Facebook reminds your audience of the events so you don’t have to!
When you create your profile, consider SEO. If your website has a set of keywords, use those words as well in Facebook; you can also use Facebook for back-links to your website. If you do a good job, your page may be one of the top results for a search about your product.
Check in through Facebook if you happen to have a store. Allow users to update their status when they check in at your place of business. This can help reach friends of current subscribers.
Use your own experiences on Facebook to help you determine what your customers want. Apply the tips you just read and learn more about different Facebook marketing techniques before getting started with your campaign. The harder you work, the more rewards you’ll see.
It is critical that you are aware of the audience you’re targeting with your campaign through Facebook. If you post irrelevant content that does not interest your key market, your sales are unlikely to increase.