Learning The Basics Of Web Page Design Is Pretty Simple

Learning about good web design techniques is important if you want to make building and running successful websites easier. Your website will be more appealing to look at, and easier to utilize by incorporating great web page design. If your site is designed well, you will find it easier to drive traffic, and secure repeat visitors. The article below discusses some of the things you can do to be successful at website development.

There are many web design forums that can give you tips and tricks on what to do. Everything is right there on the world wide web. You simply have to take the time to look.

Do not overdo the graphics on your site. Having graphics are good for anyone who wants an attractive and professional site, but an abundance of them makes your page look cluttered. Never use graphics just to decorate, but only to improve. Also, including the “right” number of images makes it easier to navigate the site.

Pay attention to color combinations in your design. Your content should be read easily without assistance or adjustment. Dark text on light backgrounds are typically easier on the eyes than the other way around. Don’t be afraid to ask a friend or colleague for their opinion of the color scheme.

Attractive Website

Include some way to help visitors search for content. If people visit your site for something specific, they will be on the lookout for a search box. If your site is not equipped with one, visitors may go to an alternate site. Put the search box near the top right side of the page, since that tends to be common.

To create an attractive website, buy one of the various site-building programs out today. These programs are often easy to use and can quickly design an attractive website for you. Should your website not be appealing, then your visitor count is going to be low.

Be conscious of your background. Backgrounds that include animations or intricate patterns often make it very difficult to read important text content. Use a light colored background which fits into your site’s color palette.

Include photographs to make your site look professional. Putting pictures on a website adds a more personal touch and helps the user relate better to your information. People like to look at pictures, so they will probably spend more time on your site.

Avoid using a variety of fonts on your site. Also, think about the way various fonts look on a standard screen. Little serif fonts (such as Times New Roman) can be difficult to read. Fancy fonts may look attractive at a glance, but a closer look reveals they can be extremely annoying to read.

When designing a site, use free software. Though expensive software is certainly available, free products can work just as well when it comes to setting up and running your site. Just perform a simple search and you’re sure to find some wonderful tools.

Test your site on multiple browsers, platforms (Windows 7, Windows XP, Linux, etc.) and devices (Mac, PC, tablets, cell phones, etc.) Every browser will interpret the site slightly differently. Some of the slight differences can cause navigation to be difficult for the user. You can do a little online research to discover which web browsers are most popular at the moment. Use all popular browsers to test your site, including the mobile web ones.

Serif Fonts

Use professional-looking, and readable fonts. Fonts say a lot about the professionalism of a site and the business it represents. Stay away form Comic Sans or other fancy looking fonts that are not on every computer. Unique fonts tend to default on most user’s computers if it’s not available to them. The results are uncontrollable and often unattractive.

When you design a site, try to stick to just a few web fonts. Also think about how fonts look for different people. Small serif fonts like Times New Roman can be difficult to read on small screens. Most websites opt for sans serif fonts, like Verdana, that looks fine in different sizes and colors.

Do not add pop-up advertisements to your site. These ads are always alluring with the promise of making extra profits; however, most visitors find them highly annoying. Pop ups are annoying and can keep people from returning. Keeping your site free of excessive ads will only create a better experience for the visitor.

Let site visitors give feedback. By doing this, if you discover a missing item or if you don’t know how to properly utilize your page, it’s possible for you to fix it. Remember, when your visitors feel like they are involved with your website, they are more likely to make repeat visits.

You can utilize a development platform that provides you with the code for your website; however, the code generated is often not as dependable as code written yourself via text editor. With a platform, you design the page and then use the platform’s generated code. However, if you would like to keep the errors to a minimum, and increase your experience, then obtaining classic text editor would be the way forward.

White is the most common background color online for a reason. White pages are professional looking and don’t distract your visitors. Colors, patterns or other designs are distracting and don’t have a place on a website. Simple backgrounds are generally better.

It takes a great deal of practice to learn how to apply great web design techniques. This will help ensure you can build an amazing website. It is a waste of time to learn something and not be able to apply it properly.

Always provide text content for links when you set up the design of your website. That will help the reader know what they’re clicking on. Make sure your visitors do not click links accidentally by adding useful text content.

Make sure you sign up for things like newsletters, so that you always have saved information on different web design information. This way if you for some reason lose sight during your web designing efforts, you can get straight back into it. Whether designers are well-versed in web design or just getting started, they are likely to find helpful information.

Be sure your website’s load times are quick and efficient. If a visitors has to wait long periods of time for items on your site to load, then they’ll wish to exit your site. Speed your website up by having less scripts running, few graphics, minimal amount of flash, use SSI files, tweak the HTML, use server side caching, and lessen the amount of CSS and JS coding.

Site design and maintenance of that website, requires your very own office space. By doing this, you get rid of any distractions you may encounter, and allow yourself to focus on your work. It is invaluable to keep all that you need at your fingertips at all times, in order to make smooth and efficient design choices.

Visitors enjoy knowing more about the webmasters of their favorite sites. A lot of websites offer nothing of substance in this area, and some even leave this page empty. Try to give it a bit of personality. Give people an introduction to your own background, how you became interested in website design, your inspirations, and what your business goals are.

You can learn from other web designers, but you should always remain creative and look for new ideas as you take your turn at design. Create designs on your own, and improve on the ones you’ve witnessed on other websites. By doing this, you are taking advantage of a wide range of web design options.

If you’re stuck in your designing, keep in mind that you can usually find help online. When you need inspiration, you can browse through the almost limitless websites online. Check out websites that appeal to you, and see the things you like on them, then determine if that is what you would like to have on your own website. Just remember that borrowing others’ ideas isn’t enough to make your own page successful. You can always improve ideas.

When you design a site, keep your target audience in mind, ask, or poll people to see what they’d like to see on your site. This assists you with your design process and in choosing features to include. The advice you glean from your target market will prove to be invaluable.

When choosing your hosting service, you should review the package you are purchasing carefully. Fundamental items that you need details of include bandwidth, CPU usage and disk space. Be certain to know exactly what you will be getting.

It may be necessary to enlist the help of a professional site designer, or perhaps a close friend, who has some experience in the matter. That way, you ensure you won’t make beginner mistakes, and you also have a greater chance of becoming a professional yourself since you continue to learn.

In order to get your first webpage up, you need to educate yourself on how to do this properly. This will help you quickly create great sites. Without a working understanding of website design, your site will look totally unprofessional.

When using FileZilla as your file server, make sure that you program the quick menu settings with your domain, your username, and the correct port. This will allow you to quickly choose your settings from the menu when you log into your server. This simple tip will allow you to log onto your server quickly.

Photoshop is software which is important to learn if you wish to get into website creation. However, many overlook another program called Dreamweaver that is extremely useful for website development also. Do yourself a favor, and familiarize with Dreamweaver and the benefits it can provide.

Do your best to design a website that is original and will stand out from the others in your niche. Take a look at your competitors’ websites. You won’t rise above the competition if you create the exact same, or even a similar, website to your competitors’ website. You will be just another generic version of any competitors that had their sites up before you.

Task based tests can help determine the quality of your design layout. The idea of the tasks, generally speaking, is to find information that is contained somewhere within the website. If the website is designed well, users should be able to easily find what they want. Should the converse be true, you will gain insight from the task to help you find areas of improvement for your website.

Don’t utilize Flash players on your website. While it can seem high-tech and exciting, it can cause computers to lag, and decrease a visitor’s experience on your website. Remember that some cellphones and tablet PCs cannot use Flash, which might ruin a visitor’s experience of your site, and they will stop coming to your site.

Don’t force visitors on a path since that can keep them from their workflow. This also means avoiding surveys or pushy offers that cause viewers to break their focus and lose interest. By removing a viewer’s options and forcing them to do as you please, you are likely losing their service and creating a bad review for your domain.

To make a unique website, think outside of the box about where to get your inspiration for the site’s design. You can get ideas from television, magazines and even kids’ art projects. Look for unique ideas so your visitors will like your website.

You must always keep site security in mind. When handling data for your site, such as credit cards or PayPal payments, you should purchase an SSL certificate. In addition, ask your web host if it provides any security features as part of your package.

If you website is targeted towards a specific location, think about acquiring a top level domain that is country code specific. This means the domain name you are given fits that area. This the best way to get regional visitors to visit your site.

Web Design

Even once you have learned the basics, you should always keep learning new techniques. You do not want to miss out on the next best thing. You can read blogs on design to learn what you can do to compete with people in this sort of thing.

You gain a lot from using all the different website creation tools available to you. This will help your site look better, have it so the use of it is easy, and will help convince your visitors that the content is honest and trustworthy. Your success or lack of it rests on the web design. With the tips in this article you have gotten a good introduction into the world of web design. If you want your website to succeed, try out some of these tips.

Add links to your site that make it easier for your consumers to share information about your business on social networking sites. This way, they can quickly and easily spread information regarding your website, and your visitor numbers will quickly grow.


Excellent Advice About Web Page Design That You Will Want To Read

A website can help you to accomplish so much. You can use it to sell your product or just use it as a medium for expression. While many people want a website of their very own, they just don’t know what they need to understand to get started with making one. This article is designed to help you do just that.

Don’t overuse graphics. Some images are necessary. However, too many are overwhelming. You should never use graphics simply to decorate your site; they are used to improve your site. Your site will be easier to navigate too if you keep the graphic clutter to a minimum.

On the Internet today, speed is where it’s at. So you must make sure everything on your site loads fast. You cannot expect much patience from your visitors. If they are stuck looking at an incomplete page for minutes on end while your content loads, they are quite likely to close your site and find what they’re looking for elsewhere.

Don’t keep outdated content on your site. If your home page features an event that already took place, people will not be interested in reading more of your content. Users want to spend their time on sites that are cared for, and leaving up old information shows a lack of attention to the site. Put removing outdated content on your to-do list, to do every 2-4 weeks.

Make it possible for users to cancel action if they want to do so. Types of such actions would include registering an email, filling out forms, or browsing your site for archives or topics. If your visitors can’t easily change their mind and back out of registering for a site feature, they may feel forced to complete a transaction. This isn’t good for your web traffic or your reputation.

Be conscious of your background. Certain sites contain GIF backgrounds that move, and although it may look nice, it can be harder to read the page’s content. Choose a background which complements your website, and your visitors will find it much easier to read your message.

Your site should be able to be scanned easily. Various tests on usability demonstrate that most online readers do not actually read all the content; instead, they scan it for something that interests them. Break text into small, easy to scan sections to help readers quickly find the information they are looking for. Also, the more important info should be kept towards the top. Doing all this makes your visitors’ experience more enjoyable because they can find the information they want without any problems.

Avoid the overuse of different fonts when you are designing your website. Also consider how the fonts look on a regular screen. Small serif fonts are harder to read. Fancy fonts may look attractive at a glance, but a closer look reveals they can be extremely annoying to read.

You should not go overboard using JavaScript. Even if JavaScript opens up interesting possibilities for your designs, not all your visitors will be able to see your content properly. Web browsers are all different, and each comes out with new versions pretty regularly. Not all of your visitors will have the most recent version of the browser they are using. They may also not have enabled JavaScript in their browser. This means they’ll have difficulty viewing your site because of this.

Let site visitors give feedback. This lets you see if anything is confusing, or if you’re missing something on the page, so that you may fix it as you can. Letting your visitors get involved helps to ensure they will come to your site again.

Buying one of the various website design programs currently available can help you develop an attractive website. Professional website development programs are simple to use and will have you creating beautiful looking websites really fast. You site will not have a lot of visitors if it doesn’t look good.

When you are designing a page with links, make sure that the link has text content. The content makes the link visible to the users who are on your site. When there is no text content on the link, a keyboard shortcut could be stumbled on.

Use original photos to create a unique and attractive website. Putting pictures on a website adds a more personal touch and helps the user relate better to your information. People like to look at pictures, so they will probably spend more time on your site.

Make sure your site loads quickly. Visitors are not going to wait around for a slow site. When you reduce your graphics and other fancy elements, you will speed up access to your pages and retain your visitors.

Consider investing the time and cost to use Adobe Photoshop software to enhance your website. Using a program that has great reviews behind it can help speed up the time it takes to create a website. If you don’t have PS, it can be difficult and time consuming building a nice site quickly.

Use conditional loading and CSS pages as you design. You can do maintenance and testing much quicker and easier if these things are in place. Every website needs some maintenance eventually, so you need things to be as easy as possible to make the necessary changes.

Meta Tags

Website design is a field that will become easier with practice. Use simple programming languages to learn the basics and get started today. You need to practice at some point, so why not begin now?

Meta tags used on each page of your site, can increase visitors to your site. This is an important design consideration. Your site can show various search engines exactly what your site is all about when you have meta tags. Poor or useless tags that are irrelevant to your site will deter future and returning visitors.

Resist the urge to use pop-ups ads on your site. While PPC advertising might be a beneficial endeavor, annoying pop-up ads should definitely be avoided. This usually results in visitors not returning to your site. Just keep your ads contained, relevant and you will do fine.

Your website’s load times are effected by which file types you use for images. You are better off keeping the graphics to the normal GIFs and JPEGs so it loads smoothly. Although PNG and MBP files might be the better options for web graphics, they take up way too much disk space. Convert to smaller sizes to make visitors happy.

A visitor counter on the page is unattractive. While you may like to see how many visitors you’ve had, most of your visitors do not want to see the counter. As you can see, the counter can be counterproductive and you can use other tools in the back office or online to check visitor count.

Check links carefully before you include them on your site. Make sure the links all lead to valid web addresses. You should do this before uploading something to your server. Broken links are one reason for web visitors to leave a site. To keep this from happening, check everything to make sure that it works.

Figure out who you think your audience will be as you design your website. This provides you better focus with site design and a better understanding of what features to include. Getting advice from your audience is important to your site design.

Practice by designing small websites to see where your strengths and weaknesses are. Besides keeping them small, your initial efforts should also be simple. Avoid complex multimedia and advanced structures to begin with, and stick with basic pages of text and pictures.

Have someone visit your website, and provide you with feedback on its functionality and attractiveness. Each time you change your website or add something, have a friend visit your site and try it out. While a video that loads slowly may not seem too terrible in your eyes, someone else might think differently. Always seek out different, outside opinions.

Allow “site searching” on all of your pages. This increases the site’s usability five-fold, and makes it easier to get to anyplace on the site from any other place on the site. It is not complicated to incorporate a site search, and it will pay off in a big way.

Security is the most crucial thing for your site. If you’re handling data on your site like credit card numbers or PayPal accounts, purchasing an SSL certificate is probably in your best interest. In addition, ask your web host if it provides any security features as part of your package.

Consider general literacy level when writing online content. Not all visitors are highly educated and some may be visitors who have English as a second language. If you want to appeal to everyone, write so that everyone can understand you.

Create a favicon that reflects your website’s personality. Make you site recognizable in your customer’s favorites list with this small graphic. A favicon will make it easy for your customers to pick your site out of their list of bookmarks. Your favicon should be in keeping with your site’s logo and design features.

Always maintain your site so that you do not have users placing spam and negative commentary on it. If you have a blog or forum, this is a must. The best web designers are always maintaining their websites so they do not become cluttered with trash.

Let the work of others inspire you. Pick and choose what you like best about other website designs, while avoiding the things you dislike, so that you create a better site than your competitor.

Search Box

As a web designer, you have to set a series of realistic goals for yourself, especially regarding how long you should work on each task. If you set an unrealistic deadline for yourself, it will ultimately cause you to compromise the quality of your work. Make sure you have plenty of time to work thoroughly and carefully.

You want to make certain the search box is at the top of your webpage, and allows 27 characters at least. Make sure the button that engages the search says “search” and not “submit” or “go”. These things will cause your search box to be easily seen and it will help the visitors on your site to find the things they are searching for.

Always make sure that you hire a company who has at least a few years experience in web design. Inexperienced web design companies may not be able to create great designs as they are focusing on building the business. You will have the best results with an experienced company.

With all of the major advances on the web recently, it’s a must to keep up on website development. In many instances, a well designed website is all the storefront a modern company has or needs. That said, website design can be a profitable area to enter into.

Limit the number of ads on your site to something reasonable. Too many ads will make your website look like a scam, and your visitors will not trust it. Only put ads on your site that are important and make sense.

The beginning of this article explained that websites can be very important. You can use them for a multitude of purposes like sharing ideas or sales. Use the information you have learned here to build a website of your own that you can be proud of.

This is a simple but often overlooked step in web design. Proofread over and over before you hit that upload button, looking for even the slightest mistake in grammar or spelling. If your page has errors or does not read well, you will not look like the professional that you are. Appearing to be unprofessional will probably cost you visitors.


Better Your Web Design Skills With These Tips

As daily life turns more to the Internet, businesses with a desire to succeed have to have a strong presence on the Internet. If your website doesn’t function well, neither will your business. Read this piece for tips on how to create an excellent website.

Make certain that visitors have a way to search for a particular topic on your site. When visitors want to find something, they are going to search for your search box. If you do not have one, the viewer will find another site. Normally, the best place to include the search box is in the upper right hand corner, as that is where most visitors look for it.

It is essential to test the pages in your website to be certain they look as they should on every different browser; a successful site needs to display correctly in all browsers. A webpage that displays properly using Internet Explorer, could appear incorrectly or poorly on a different browser such as Firefox or Chrome. Prior to releasing your website to the public, you should verify that all of your webpages appear as intended on every popular web browser.

Whoever your target audience may be, loading time ought to be under ten seconds. A website that is designed well should load up very fast no matter what browser the visitor uses. Most Internet users are looking for instant returns, and it would behoove you to make that happen.

Avoid using a lot of graphics. Graphics are indeed important to make your website look well-designed and professional, but if you use too many, it just looks cluttered. Graphics should improve your site, not just pretty it up. Having the right amount of graphics will improve your site’s usability and reduce the clutter.

Figure out what your subject is about. This means that no matter what information you share, do your research. You won’t win any followers by giving them bad information. Understanding your subject is the key to a good blog.

Attractive Website

Use ALT tags for your images when designing your site. Tags such as these are key because for those who browse without graphics or who are vision problems, the tags provide descriptions of the images. When links are used for images, having an ALT tag lets you describe the link’s behavior. ALT tags are the only way your images are going to help you with your search engine rankings.

To create an attractive website, buy one of the various site-building programs out today. Professional website design programs are not difficult to use, and before you know it, you will be able to develop an attractive website. If your site doesn’t look nice, you won’t get many visitors to it.

Optimize your website of old versions of the IE browser. There are many people on the Internet who still utilize Internet Explorer. These require the use of some workarounds. An example would be the vexing “box model bug” which troubled IE for quite some time.

Make sure you optimize your website for older Internet Explorer versions like IE7 and IE8. The Internet community loves to hate on IE, but in truth, a large portion of Internet traffic still happens through IE. This creates problems for web designers, but there are things that can be done. Specifically, you should get up to date about an issue that plagued IE called “box model bug”.

An important web design consideration is reducing links that are broken. Make sure you do this regularly, before you even think about uploading it to the server. If links are broken, visitors will assume that the info they are seeking is not available, and they will leave your site. To maintain your site integrity, test it every time you make a change.

Use basic fonts which every user will be able to see. A site that uses classic fonts will look more professional. Fancy fonts, such as those that look like gothic lettering or calligraphy, can often be hard to read. Other fonts, like Comic Sans, send a message that you aren’t professional. Unique fonts tend to default on most user’s computers if it’s not available to them. Doing this can make it look even worse.

If you’re stuck in your designing, keep in mind that you can usually find help online. You can find millions of different websites where there is so much information to help you design your own site. Find websites you like, and figure out which aspects make the site appealing, then think about ways you can borrow or improve the idea on your own site. You will have to do more than borrow ideas to be successful, though. You also need to take things up a notch.

Be sure to always look at the links on your site, and make sure none are broken. Do this frequently, before you upload it to your server. This is important, as visitors who click on your links expecting useful information, only to find a 404 page, will leave your site in disgust. If you wish to prevent this from happening, you should regularly check your links.

Whilst development platforms can be helpful as they create your web code for you, some of them can be very unreliable, and you may actually find using a generic text editor is a better option. The reason for a platform is to design all the features of the site, so that you can then paste the code that is generated. If you hope to gain a real understanding of coding, though, then a text editor is a good learning tool.

If you have ideas for multiple websites, it’s a good move to go ahead and reserve a domain name now. Be creative and pick out something that you want, but make sure you reserve it now so that you can still have it later on down the road. You’d be surprised at just how many people have the same ideas. You would think we all read each others minds.

Sign up for forums, newsletters and podcasts that discuss web design to help you keep up with the trends. Anyone can gain from the information contained in a newsletter, regardless of experience.

Photoshop can be a great resource for website creation. However, many are not as familiar with Dreamweaver software and its features. It might be worth looking into this application to find out how it can benefit you.

In order to learn about creating your first site, you need to gain information online. This will help you quickly create great sites. Without the proper education from a skilled expert, you will end up creating poorly designed web pages that nobody will want to see.

If you are just starting out in web design, use a simple template for your layout, then modify it with your own code. You want to start out basic and then get advanced later on when you become better and more familiar with the whole website creation process.

Most people are aware of the Photoshop software and that the more knowledgeable they are in it, the better their chances are of creating good web design. However, many people do not know about Dreamweaver and what it can provide web designers. You need to research this particular program, and discover how it can provide you assistance in your web design goals.

Do not require each new user to enter a CAPTCHA for your site automatically. CAPTCHAs annoy visitors because they have to complete some useless task just to get the information they want or post a comment. Most visitors will simply leave the website and use another resource instead.

FileZilla is an excellent file server, and it gives you the opportunity to program your domain, username, and port settings right into its quick menu. Doing so ensures that every time you log on, you have the option to quickly select your customized settings. That is a wonderful time saver.

One of the easiest ways to create additional web pages in the same category is the copy/paste function. There’s no point in making a special HTML code to use on every page. Simply copy the main part of the code, adjust it for each new page, and make it a new file. You can use the master copy of that main section of code as many times as you need to.

Video is an increasingly important element to any website, so make sure that your hosting service can accommodate it. A lot of services cannot spare the bandwidth or storage space for videos. If your host uses a public server, video files may consume too much space. Therefore, it is important to verify this beforehand.

Unused space is something you should consider for your design instead of filling your pages entirely. It improves readability, gives your content the focus of the page and allows the mind of your reader to be relaxed and absorb what you’re trying to get across.

Using white (unused) space effectively can actually improve your website, so don’t think your website needs to be jam-packed with content. Having some free space within your site improves its readability. This will cause your visitors to more easily read and retain the knowledge provided to them.

Check the statistics on your site regularly. You will have access to you who visits your site as well as which individual pages they frequent and spend time on. This will give you an idea on what to update to keep them coming back for more.

You want to glean information from others as you navigate your way through the world of site design and network with others. This will help you to become diverse, and it will give you lots of options when it comes to designing your site.

You want to make sure part of your regular website maintenance is eliminating any negative user content that might appear. This is especially true for the blog owners out there and people with forums. The removal of negative comments and spam is the sign of a great site designer.

Put your search box in an easy to find location, and make sure up to several words can be entered. You want to be sure the button leading to your search actually says ‘search’ and not something like ‘submit’ or ‘go’. These things will cause your search box to be easily seen and it will help the visitors on your site to find the things they are searching for.

Put your logo on the top of every one of your pages. It is an easy way to link all your pages together and make your site one coherent entity. It also helps users to recognize your brand. Choose a logo which represents what your company stands for.

A site map is vital for your website. A website map should have two principles that are followed. First, it helps visitors understand your website better. In one glance, they can see the content of your site and find information. Two, site maps make optimization for search engines easier. The search engines are able to locate your site better this way.

Check out other pages to get some inspiration. Let creative sites influence how you design your own and make it a masterpiece. Collect the best ideas from other websites and note what you don’t like about them so you don’t include anything bad.

It is best to use neutral colors for your site’s background. Backgrounds can make the visitor feel overwhelmed and may look bad. Use a neutral color such as white. It’s not uncommon for website visitors to have trouble reading sites with dark backgrounds, and they prefer white backgrounds over everything else.

Domain Names

Learn how to utilize “white space” in your website. “White space” is not white, it is just blank areas within your website. You will want your site to be as visible as possible. A good amount of white space makes your website easy to read.

Since quite a few of the more well-known domain names are taken, it might be wise to check into auction sites that offer used domain names such as Sedo. There will be great domain names that were sold, abandoned, or ready for purchasing.

Domain auctions are great for finding your website’s domain name. Sites such as SEDO have many domain names which have been set up already and are available to be purchased. This option may cost more than creating a domain name yourself, but a good name could make quite a difference in your bottom line.

This article has shown that website development can be easy. Just get the basic principles down and get into projects to see how well you can do. Try using the tips here.

Try to inject some personality into your web design. Find ways to include company logos, testimonials from clients, and any quotes from media. These little personal touches will help provide that flare and site personality. They can also build up how much expertise you have in your visitor’s eyes, which is crucial if you want them to become part of a loyal base of customers.