Marketing through Facebook is easy and appeals to a large audience. Instead of neglecting its many benefits, make sure to make it a part of your marketing plan. The following tips will help you get a jump on marketing with Facebook.
The best way to engage your followers is to reply to what they write on your wall or about your company. This means you’ve got to monitor your wall regularly. Reply to all your subscribers, particularly those that have questions and/or concerns.
A great way to interact with your subscribers is to respond to their comments on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Share your thoughts, particularly if it is a customer service issue.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just set the offer and choose to make a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.
Consider organizing a giveaway as a means of generating interest. Get people to join by enticing subscribers with some free items. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
You can improve the value of your Facebook page by changing the tabs to suit your business. The tabs let you organize your page information to make it easier for customers to navigate. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Never let a Facebook page get overridden by spam. Filters are available to help stop spam before it even appears. You will be able to set up a list of keywords that will be filtered off of your page.
You want to increase sales through your Facebook marketing efforts. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Your strategy may need adjusted if you do not see the results you hoped for.
Always be sure that you’re answering things when people ask you questions or leave you comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Just hide a small portion of content so you don’t lose SEO.
Custom tabs can help you make your Facebook marketing strategies more efficient. Tabs will give you the opportunity to organize information on your page. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
One way to get the likes count on your page up is to occasionally throw contests. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.
You must know when it’s okay to post on another person’s Facebook page about your business. If you are posting on a page that isn’t your own, it can gain you attention. Make sure your posts get the attention you want. If you have something good to say you can post on other pages. Don’t ever spam!
Make sure your profile is up to date. New or changing information about your business should prompt a profile update. Your customers need the most up to date information to get in touch with you. Also, you should make alterations to your profile weekly.
If someone posts on your wall, answer them. If someone makes the effort to leave a message, you should also take time to communicate with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Ask customers if they’ll post their reviews on your actual Facebook profile. This will show the quality of your product and give you an idea of whether or not changes need to be made. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.
Avoid sending updates that aren’t related to you or your business. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Use a separate personal account to share details about your personal projects.
You ought to have a tool for scheduling if you aren’t sure when you can share your updates in a timely fashion. Schedule them to be posted when your followers tend to be online. Sample an array of tools until the right one comes along.
Ask your fans for their input. Folks like feeling as though they are part of the process. There is no greater way to do this than letting your community get involved with the decision making process. If you blog, ask fans what they want to hear about.
Your posts should be varied but on topic. You should stick with your brand, but you don’t want to make each post the same. Find different ways to engage your followers with your content. You can try posting a photo to incite conversation, or you can create a posting that has a question that needs to be answered.
All your content needs to be “Share”-able. If your page has important information, you likely want your subscribers to share that information with others. Facebook lives on sharing and interacting with others. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
Contests are a great way to increase interest in your page and your brand. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. After a specific amount of time has elapsed, choose a winner based on certain criteria.
Be alert for every chance to enhance your leadership profile. Use all the resources at your disposal. Use every chance you have to provide answers to questions and comment on your topic. This will introduce your brand to many new people along the way, meaning more potential fans!
Event sharing is a powerful Facebook marketing tool. Create an event whenever you plan to do something, such as showing up at a trade show. The added benefit is that Facebook reminds your audience of the events so you don’t have to!
Put in real work to keep your fans up to date on your page. You don’t want to overdo this. You should limit your posts to once a day or so. Don’t post every hour. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
Think about Facebook matchmaking as a way to market your brand. At some point, you may get an opportunity to help a couple meet on Facebook. Don’t wait this out and take action quickly. This can give people something to talk about, exposing your company in a good light. You can’t beat that kind of publicity.
Write posts in many different ways, but keep consistent in terms of your brand voice. You should always remain relevant, but it is very important to stop repeating the same things. Frame your product or business in different contexts. You can always ask your customers to post their thoughts and photos.
Take advantage of Facebook’s check-in feature if your business has a storefront. Allow your customers to put the fact that they are visiting your store into their Facebook statuses. This allows you to market to friends of your fans since they’ll see when their friends check in.
Try giving something away in a contest to get people interested in your page. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. After the contest, someone can win a prize.
Just like any other type of marketing, you have to know what kinds of people to target when you’re marketing on Facebook. If you put up information that has nothing to do with your target market, it probably won’t help you make sales.
When utilizing Facebook, understand the importance of event sharing. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” Use Facebook’s power to connect with your customers.
Focus on your subject matter when you enter the posts on your Facebook page. For example, if you are a landscaper, posts about landscaping and plants are what will interest your followers. You will bore and aggravate your readers if you post an off-topic link for Harlem Shake parodies.
It isn’t easy to determine the tone of a post when someone other than the original author is reading it. Generic Facebook posts that could have been written by a content generator will not hold your readers’ attention.
If you aren’t the only person posting content on your official Facebook page, have everyone follow a similar strategy. Consistency is vital to your campaign’s quality. If necessary, prepare all of your weekly updates ahead of time, and make sure your colleagues know where to find them when the time comes to post.
You should always be sure you remain on-topic when making Facebook posts. The fluctuation of interest rates, for example, is an appropriate topic for a business concerned with selling homes. Rickrolling people is funny, but it’s off topic and will make your followers revolt.
Try to include pictures with your Facebook updates. Marketing means relating to customers and an appropriate picture is a great way to speak to them. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
If you have others post content to your brand’s Facebook page, make sure everyone’s doing it the same way. A consistent image is important to the success of your brand. You can even pre-write updates so there is no confusion.
Be on the lookout for anyone trying to undermine your Facebook marketing strategy. All people have one or two haters, but one negative comment on Facebook can lead to disaster. Remove negative posts as soon as you view them.
Be on the lookout for those that want your marketing attempts to fail on Facebook. Just a few simple keystrokes from a dissatisfied customer can cast a negative light on your business to all the folks on Facebook. To protect yourself you should be vigilant about what others post on your page and remove negative content as soon as is possible.
Announce your business milestones on Facebook. Thank your fans for their continued support. If you keep people in the know about your business they will feel closer to you and may give you more business.
Include all of your customers when celebrating business milestones on Facebook. Send out a note thanking them and include an announcement of the ongoing celebration on your Facebook page. They will feel appreciated and closer to the business when you keep them involved.
You can add a link to your Facebook right on your site. Blogs make this integration simple, but you can also easily add it to a website. It will result in a link to whatever you choose–your page, a subscription, or the latest news.
While Facebook is relatively new on the social media scene, its power to reach a very large audience is quite astounding. Do not neglect it when you are developing your marketing strategy. Use these tips and you’ll get great results.
When you are setting up a Facebook profile, think about how you want to be seen by search engine spiders. Use the keywords that you used when optimizing your website, and realize that Facebook is a great place for your site to get back-links. The powerful keywords may enhance your chances of your Facebook page ranking higher in search results.