Are you interested in gaining exposure to millions of folks? Were you aware that Facebook could help make that happen? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.
Always post a link to any new content on your site to your Facebook wall. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Share your thoughts, particularly if it is a customer service issue.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and turn it into a Promoted Post on your wall. If your offer is really good, you can consider opening it up to non-fans.
Try developing a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. This will also give you the ability to inform your subscribers of updates.
When someone sends you a message or comments on your page, reply to it. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Facebook advertisements can help your marketing goals. You can customize your ad by having people of a certain age or gender view it. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. Finally, you don’t have to commit long-term. Your ad can be taken down at any time.
Consider when it’s best to post on pages outside of your brand’s official pages. Posting on other people’s pages can attract attention towards your page. It needs to be positive attention. Post to other Facebook pages when you have something worthwhile to say. Avoid spam at all costs.
Know when to post about your business outside of your own Facebook page. If you post on someone else’s page, it can lead to attention. But, be sure it is positive attention. Make postings on other Facebook pages only if you have worthy content. Avoid spamming at all times.
Make sure to answer every question or comment left on the wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. You should consider a Facebook post like an email or a telephone call.
There are many other avenues to market your product on the web. This network has lots of fans, but certain age categories and other demographics like others better. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
Your goal for Facebook marketing is to increase the sale of your products. So set a monthly goal for a particular amount of products sold. Likes don’t mean anything unless those people are also buying from you. Your strategy may need adjusted if you do not see the results you hoped for.
Hiding content from people who are not fans is wise if you want visitors to become followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Only hide a bit of your content or you will lose part of the impact of your SEO.
Do not share updates that are not directly related to your content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Keep the business and personal pages separate so you can focus on your business better.
Always know exactly why you have a Facebook page. Don’t create one just to say you have it. Do you want to tell your customers something? Do you want clients to talk to you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
Establish a personality for your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Have some personality, but continue to be professional.
Run some competitions from time to time to get a certain amount of “Likes” on your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
Don’t turn off the guest commenting function on Facebook. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
The design of your Facebook page should be similar to your website’s design. You should match your webpage colors to those on the wall of your facebook site. It will help people relate your page to your brand. Making it different can confuse loyal customers.
Do your best to keep up with all comments made on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. It is not always easy to do so, but it could pay off for you in the end.
Learn about Facebook’s Update policies. This tool allows you to engage directly with your followers. You should use this feature for important events and news. If you message people too often, they may steer clear of your site.
Ask your visitors to share your page among their friends. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.
Scheduling tools are important when using Facebook. Find a quality tool and use it to share your updates when your subscribers are likely to be online. Explore various tools to find the best one for your needs.
If you own a store, use Facebook’s check-in feature. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. This option will spread the word about your store by informing friends of your followers who are not followers themselves.
Do not forget that event sharing on Facebook can provide power for your business. For instance, those that enjoy trade shows can create events that will attract your target audience. And Facebook will even send out a reminder!
Create a list of friends as you use Facebook to promote sales for your company. Tagets new as well as long time friends with special offers and promotions. You’re not going to keep gaining friends if you stop the new user promotions.
Just because you might have a lot of fans, that does not necessarily equate success. You have to target specific customers on Facebook that are interested in what you have to say. Study your own conversion rate to understand if your campaign is working well.
Hire someone to handle your Facebook page daily, ensuring that your marketing campaign gets all the attention it needs. By continually posting about any new products, specials, updates, etc. that your business may have, you can remind customers of what is so good about you. If you are too busy to continually update, then you need someone else to do this for you. They can share the posts with their friends, too.
Facebook matchmaking can help increase your profits in the long run. You may be able to connect two people on the social media site. Get it done! You are creating an excellent story that these two people can pass on, and the best part is that your company is directly involved. That’s a perfect example of how Facebook can help your business.
Keep your posts on your business page on topic and relevant. The fluctuation of interest rates, for example, is an appropriate topic for a business concerned with selling homes. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your fans.
Facebook can help you increase your business as you get more and more followers. Coupons or special offers and promotions can be used to gain new friends and also to reward long-term customers. If you don’t offer older friends any incentives, they’ll be less interested in your business and may un-friend you.
If there are multiple people overseeing your page, ensure they all know how you want things to be done. Your campaign should be consistent yet open to change in order to be successful. If necessary, prepare your weekly updates in advance so your colleagues do not have to look for updates themselves.
When posting on your Facebook page, do not get very far off topic. If you’re selling homes, for example, it’s okay to post about learning of the rates on interest changing if they are. Posting links to Harlem Shake parodies is totally off-topic and will only bore and frustrate your fans.
Look out for those who may attempt to sabotage your Facebook marketing. Facebook is notorious for enemy commentary. Always remove spam immediately, and reply to negative posts if possible – if they are just rude or offensive, remove them too.
You can install a Facebook plug-in on your website. If you blog, this is very easy. The plug-in displays a link to the Facebook page, subscriber lists and new content.
What are your goals? You might use Facebook to launch new products, boost sales or gain a particular number of new followers. If your goals are not met, rethink your marketing strategies.
Learn about any new Facebook features. Using the latest features and tools is a great way to stay relevant and impress your followers. Determine user interest in new features with your own testing.
Learn that you should turn to your audience on Facebook any time you’re in need of inspiration. For example, if you’re not sure about an idea you’ve got for marketing, ask the people what they think. This will give you a good indication about whether or not your ideas will work.
Don’t think of Facebook contests as a way to grab more fans, think of them as a way to engage your current fans. Any new fans acquired from contests may be transient and relatively uninterested. They are fixated on winning the contest. Instead, do something with customer loyalty.
Think about search engine optimization when filling out your Facebook profile. Use specific keywords to help optimize your website. Your Facebook page can eventually rank in results of a search when your keywords are strong.
Create short, but interesting Facebook posts. Always include a well composed picture that compliments your post. A post that grabs attention with a great picture is worth much more than plain status updates that create a busy-looking page. Hit the like button on any posts from your visitors.
Don’t continually send messages asking for your fans to make purchases. You did start your page to earn more profits, but nobody should feel pressured into buying from you. If they sense you are pleading, they may start to think less of your products and services.
Now and then, the customers need to know how much you love them. Put a poem about how much you appreciate them on your site or send holiday greetings. Have a reward program that offers discounts or prizes to your most loyal fans.
Facebook is an effective tool to use while in business. This site reaches millions of people and can increase traffic. Utilize the excellent advice found here, and it is possible to succeed with Facebook marketing. Facebook marketing truly has no ceiling in relation to success.
If you don’t know anything about Facebook, talk to those who do. In order to market well, you have to know what you are doing. If Facebook isn’t something you’ve learned how to use, how are you going to be able to use it for marketing? Ask younger people or people that are familiar to help you with Facebook. Use their knowledge to jump-start your marketing efforts.