Millions of people log on to Facebook each day. More than likely that includes you. As a business owner, you can use Facebook as a tool to market your brand. These tips can help you learn about Facebook marketing.
You must have an attention-getting page so that your page is set apart from the rest. Add colors, logos, photos and interesting apps. Most users on Facebook are visual.
Think of Facebook as a way to share content. Facebook is not only about socializing; it’s a major source of content. Treat it as a marketing medium. Write blog posts and then promote them using your Facebook page. Facebook can bring you lots of traffic.
Facebook can help you share different products with potential clients. It can be used for so much more than chit chat. Don’t neglect this powerful marketing tool. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook can bring you lots of traffic.
With custom audiences, you can target your ads more effectively. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Be sure and answer all questions that people post on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. When you already have an answer available on your website, link to it.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Custom tabs let you optimize information on your page for visitors that betters your business. Use tabs to organize the different contests that you hold.
Consider carefully before you promote your business on someone else’s page. If you post on someone else’s page, it can lead to attention. Make sure it’s the kind of attention you want. Only post when you have valuable information to share. Do not spam other pages.
One important thing you have to do is to develop a Facebook fan base that’s solid. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Offer something that is unique when someone “Likes” your Facebook page. Likes can draw new attention to your page. Try offering something exclusive and free to people for “liking” your page. It could be a sweepstakes of some kind or a free sample. If you offer something they desire, they will not think twice before clicking that button quickly.
You can offer prizes for Facebook “likes”. If someone likes your page it will get you a ton of exposure. Think about giving folks something unique and free if they give your page a “like.” A contest is a good idea as is a coupon or discount. They will click very fast if there is something free in return.
When marketing through Facebook, the goal is to increase your sales. That means you need to set goals based on sales increases. Getting people to become a fan is a good thing, but ultimately, you want sales. Try switching your strategy if you’re not seeing an uptick in business.
See if you can post things to your Facebook page that allow people to sign up for offers from you. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Everything you put up on Facebook needs to have value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Be extra sure that people are able to “share” the content on your page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Interaction between equal users is really what Facebook is all about. A higher amount of prospective customers will generate more profits for your business.
Never share updates that don’t relate to your field. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Keep the business and personal pages separate so you can focus on your business better.
Try to put some personality in your brand. When the things you post are boring, they’re going to have the same outlook on your product or service. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Invest time and resources in your Facebook marketing campaign. Facebook is quite a large site, and using its marketing strategies takes a focused effort. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Put some real resources behind your efforts if you want to get a lot out of everything.
It is essential that you work on keeping followers updated via Facebook. Do not post more than five times a day with updates. Postings should be informative, short and engaging to keep the interest of your customers.
Always look out for opportunities to show your leadership. You niche leadership can be increased by how you handle your Facebook activities. Also look for certain avenues you can use to market your product. This will expose your brand to a lot of new people.
Only post professional looking photos to your page. These photos will give people a great picture of your business. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Don’t turn off functions that allow people to comment on the page. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Only use Facebook’s update settings for important information. That allows you to send direct messages to everyone that follows you. You should only use this when it’s most important. However, using it all the time will get old to your followers.
Be aware of what the purpose is of having a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Do you want to speak with your customers? Is it because they need to communicate with you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.
Have customers post reviews to your Facebook profile. Always welcome feedback from satisfied customers on your site. When previous customers post positive experiences, it will encourage others to do business with you.
Try to post photos to your Facebook page that are professional. This will show that you are credible and sophisticated. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. An invitation to a hosted event can make your followers feel part of your organization. Facebook can help remind everyone of the events for you.
Regularly update your Facebook profile. Should your business change, update your information on your Facebook page. Your customers will appreciate that you keep them updated with this information. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
Hire someone to manage your Facebook page if you are unable. You need to stay vigilant about posting in order to succeed. And posting each day can sometimes be difficult. Although it will cost money for you to hire another person to do this, you may find out that this extra cost is necessary.
Contests are a great way to increase interest in your page and your brand. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. After the contest is over, then you can pick out the winner.
When you post an update, include a photo. People love pictures and they bring us all closer. The object is to personalize your site to touch the most amount of followers.
Know that just because you have quite a few subscribers that you’re not going to see a lot of sales all of the time. You need to figure out how to get in touch with potential customers that are likely to respond well to your products. Conversion rates are what is key to measuring success.
You can install a Facebook plug-in on your website. There are blogging platforms that support full integration easily, but you can also find a plug-in code for your website. The plug-in displays a link to the Facebook page, subscriber lists and new content.
Take advantage of Facebook’s check-in feature if your business has a storefront. Let customers update their own Facebook statuses by checking into the store. This functionality is an easy way to get word-of-mouth referrals, as friends of your customers will see that they have checked in.
You need to have set goals each month regarding your marketing campaign for Facebook. You may, for example, use Facebook as a way to get a new product launched, generate a few sales, or get your page followed by a few new people. If you find your goals are not being met, look for new strategies to help.
Who is your target audience? Posting content unrelated to your target demographic is useless and will not be a successful technique.
You must stay current about new features on Facebook. You have to make use of all tools in your arsenal. Test new features out as soon as possible.
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. Daily postings about specials, new products and updates reminds patrons why they like your business. And your fans can even share your posts with their friends.
When you are setting up a Facebook profile, think about how you want to be seen by search engine spiders. Use various keywords that have been used on your main site already and know that Facebook is a great place to share links that lead back to your site. Sooner or later, both your site and Facebook page will rank.
Search engine optimization is important when using social networking sites like Facebook. Use the same keywords your chose to optimize your website and keep in mind that your Facebook profile is an excellent place to share back-links to your site. If you optimize your Facebook page, it will eventually show up in the SERPs.
If fans feel like they know you personally, they will trust you. This is a crucial key in marketing. You may want to talk about the great barbecue you had during the past weekend. Inform them on how you like to use your products, and give them some ideas.
While you want to post on your Facebook page at least once every day or two, you need to watch the amounts. If you bombard your page with too much information all at once, your followers will be overwhelmed and may unsubscribe.
Consider accepting submissions from your fans and using them on your site to promote your company. For example, asking fans for photos of themselves using your products shows that many people are enjoying it. Your customer’s reviews and stories help give your Facebook page a more personal touch.
Remind fans that you appreciate and adore them on occasion. Make a post just to say thank you or make note of a special holiday by mentioning them. They can also get an entry into a giveaway or a coupon.
After having read this article, you’re now in the possession of Facebook marketing information. When you use these tips, you’ll find that Facebook marketing isn’t all that hard. You will be pleased with the success; so start now!
Never subscribe to one of your competitors. Choose pages that help put your brand in a positive light. Share their updates only if you want to be associated with them.