If you’re serious about Facebook marketing, you need to be on top of the trends. If you do these things, then you know Facebook is truly the way to go today. Keep all of these tips in mind so that you can create the most effective campaign possible on Facebook.
Hold Facebook contests. Offer users prizes and discounts in exchange for encouraging people to like your page. Just be sure you actually follow through or your business will not be trusted.
When you market your business on Facebook, post professionally. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you stay professional, people will trust you.
Host a giveaway to get some extra attention for your presence on Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. It is important to reply to everyone, even more so if it is a complaint or a question.
When using Facebook, think of it as a strong platform for sharing quality content. It is not just a place for chatting, but a great place to share content too. Think of it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will see that Facebook really can drive a great deal of traffic.
Facebook ads are a great place to start. Your normal posting will only deliver so much in term of promotion for your product or service. Purchased ads can make a huge difference. They don’t cost too much, but they are effective.
Try developing a group rather than a page. Facebook groups are a great way to get people to interact more. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Why not buy an advertising space on Facebook? You can target it by sex, age, geographical location and even likes. You can also work within a budget and do as much or as little as you would like. Additionally, you don’t have to make a long-term commitment. The ad can be paused, discontinued or deleted at any time.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Consider carefully before you promote your business on someone else’s page. When posting on other’s Facebook pages, it can get you significant attention. Remember that the comments you leave on another page should be professional in nature. You always want to keep your posting professional and a reflection of your business. You don’t ever want to be guilty of spamming.
Remember the customers you already have. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Your audience should feel respected. This is very rewarding, so don’t neglect your fan base.
Make sure any posts you list have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t do a hard sell though.
Try buying Facebook ads. You can target it by sex, age, geographical location and even likes. You can set a budget and work only as much as you want to. One of the advantages is that a long term commitment is not required. The ad can be paused, discontinued or deleted at any time.
Don’t think that you should update your page if what you have to say has nothing to do with your content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. If you are going to put up personal things, do it on your personal page.
When marketing through Facebook, the goal is to increase your sales. Because of this, you need to establish monthly sales goals. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you don’t reach your goal, reevaluate what you are doing.
Allow clients to post comments and thoughts on your page at all times. This is not the best way to moderate content, and will only drive away fans.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
If you’re posting a photo to your page, you should always make sure that it is professional. These pictures will give the community a general idea of that your business is like. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Keep your followers updated regularly on Facebook. Do not post more than five times a day with updates. Be sure you have updates that are comprised of quality content that is actually helpful to readers.
See if you can get your users to speak with you and each other too. This will help keep the conversation going about your products and services. Post deletion or being too controlling may cause negativity to be directed at you. You only need to intervene when things begin to get offensive.
When you create your Facebook page, have a goal in mind. Don’t create one just to say you have it. Is your page informing your customers on your latest deals, sales and promotions? Or is it a way for them to reach out to you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Run a contest for the most likes your customers can get your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This is a great way to get subscribers.
The photos you post on your Facebook page must be nothing short of professional. The images are reflective of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
What doesn’t work with Facebook marketing? There are certain things you should avoid. Examples of all of them abound. Many people know to look for good techniques, but they usually don’t want to find out more about bad ones. Learn what you should avoid to prevent any mistakes right off the bat.
Work on responding to all comments left on your page. Do not neglect the messages directly on your page or your inbox. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Scheduling tools are great if you are unable to sit online to post regular Facebook updates. Use a quality tool for sharing updates when the subscribers are generally online. Explore various tools to find the best one for your needs.
Run an occasional competition or contest for getting a certain number of Likes to your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This will give you more subscribers and help grow your fan base.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. A thing you could do is get people to like your Facebook page and then get them to take a photo of them and your product. When the contest is over, choose a winner.
Vary the style of your postings, but keep a consistent message. Make sure that your information is relevant, but also creative. Find different ways that you can engage your fans in terms of content. Maybe you can offer photo posts as a solution, or how about you ask them a question directly as a post?
Text doesn’t convey tone as well as speech, so pay attention to what you post. It is critical that your updates maintain a personal tone that directly engages your audience. Your fans will not appreciate postings that sound as if they were automatically generated by a script.
Just because you have lots of subscribers, doesn’t mean you are successful. Your focus should be on those who have the most potential to buy your products or to share with their friends. To find out your success rate, look at the conversion rate.
Promote sales on Facebook while you build your list of friends and followers. Try handing out loyalty coupons to long time followers, and offer giveaways to both new and old followers alike. If you’re just offering new people something of value then people will start to lose interest in your business.
Look at Facebook as a matchmaking service for your company and customers. This will help to increase traffic and bring people together. Do this, do not hesitate. This can give people something to talk about, exposing your company in a good light. What a great way to promote your business.
To ensure your Facebook marketing is getting the proper attention, consider hiring a professional to ensure your Facebook page is in order. By continually posting about any new products, specials, updates, etc. that your business may have, you can remind customers of what is so good about you. If you are too busy to continually update, then you need someone else to do this for you. Best of all, these posts can be shared so their friends notice, too!
If users leave bad feedback on the site, be certain you respond. If you ignore these people then they’re going to think you don’t really care about their opinions. When handled professionally, fans will gain respect for you.
When you celebrate business milestones, include your customers in the celebration. Send out a note thanking them and include an announcement of the ongoing celebration on your Facebook page. This will build your relationship with them.
Add images to your Facebook posts whenever possible. When you need to get in touch with your customers, a good picture is the best way to do this. You could take pictures of your products, your workers or even your store to help underscore what you are trying to say.
If fans feel like they know you personally, they will trust you. This is not just true of Facebook. You may want to talk about the great barbecue you had during the past weekend. Show them how your products were used and provide ideas that will attract sales.
Rather than assuming that Facebook will not work for you, think about the opportunities that it can present to you. Because of the huge number of users, Facebook marketing can benefit you in ways that you didn’t know were possible. Keep in mind what you’ve learned here to embark on a successful Facebook marketing campaign!
Do not save all of your Facebook activity and post it all in one day. Allow time for your users to consider your content before posting more. Whenever you overload too much information on people at one time, they may struggle to fully comprehend it. As a result, they may move on to something else.