For most people, Facebook is where they waste some time. If you are using it to market yourself, it can be a great tool to use. Millions and millions of people use Facebook, and if you can reach them, you can get amazing results. Here you’ll get many tips to help you get started.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or special deals to those who like your page. Be sure to follow through on any promises you make.
The best way to engage your followers is to reply to what they write on your wall or about your company. Keep an eye on your all and any twitter messages that contain your company handle. Respond to concerns, especially when it is a direct question or product concern.
Learn how to build a fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.
Create a Facebook ad. Routine postings can only get you so far in terms of promotion. If you want big results, ads can help you get them. They are affordable and effective.
Consider buying advertisements on Facebook. You are able to customize your ad so that it reaches your target audience. You may also use a given budget and do a lot or a little as you can manage. Finally, you don’t have to commit long-term. Your ad can be stopped any time.
Answer questions and comments quickly. Thank them for contacting you, and try to give helpful answers to their questions. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Choose updates wisely. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. They should offer help or be educational or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. These clients only show up every now and then, so they are not interested in following daily posts. Invest in targeted Facebook ads instead.
Utilize custom tabs. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, you can have a contest tab if you’re running a contest.
Ask your fans for their input. They’ll love to feel so important. These are the best minds to tap into for opinions. If you blog, ask fans what they want to hear about.
Offer an exclusive product to people who “like” your page. People pay attention to a page with a high number of likes. You may want to offer a free giveaway to those who like your page. You can offer a discount on your products or even give a free item. People find it easy to click if the offer is for an appealing item they would like.
Commit solid resources to your Facebook marketing plan. Marketing on Facebook can mean a lot of success. If you try to get someone to work on your page that already has a lot to do then you’re not going to get very far because they have to stay on top of things at all times. Make sure you use the correct resources so that you get what you need out of it.
Take time to answer questions and respond to comments posted on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
When using Facebook to market your business, you may have trouble getting started. You can start by placing Facebook buttons on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
See if you can post things to your Facebook page that allow people to sign up for offers from you. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You can give a prize for signing up, or require registration to enter a contest.
When you create your Facebook page, have a goal in mind. Don’t just use a Facebook page because everyone else is doing it. Do you want to communicate more effectively to customers? Or, is the point to help them communicate in your direction? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
Avoid posting updates that are irrelevant to your brand and customers. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. If you must talk about other stuff, do it on your personal page.
Only post professional-looking photos on your wall. They will give viewers a nice picture of your company. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Sharing content is important when using Facebook. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. The key to Facebook is the ability to share and interact with a lot of people. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Contests are something to keep your followers interested in your page. Discounts or free prizes are a good incentive. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Make sure you update your profile often. Should your business change, update your information on your Facebook page. Your customers will appreciate that you keep them updated with this information. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
Make sure your profile is always up to date. If things change, make sure you update your profile accordingly. If your page is kept up to date you’ll help the people out that show interest in the things you’re offering. Regularly changing up your Facebook page will make people want to keep coming back.
When there is a conversation occurring within your Facebook page, dive on in. Tell your followers that it’s okay to make small talk on your page. Ask a question or create a poll; this will get people talking. If they are already talking, why not join in? If you are having a good converstaion, you will see that your business will go up.
If you struggle to post on time, use a scheduler. Schedule them to be posted when your followers tend to be online. Test tools if need be to find the one you like the best.
There is no harm in asking fans to share what you post. Give them incentive to do so, like a discount or coupon. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.
Ask your followers to share your page with friends. You may want to offer a small discount for those who do share. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
You should always stay on point but also keep a variety of content. These posts can be loosely related to your products or services. Look for new topics your fans would be interested in. Consider posting a question or posting a photograph.
Create variety in your posting while remaining on point. Yes, it’s important to write content that’s brand related, but you don’t want every post to seem the same. Find different ways that you can engage your fans in terms of content. Encourage them to submit pictures for a display, or raise questions they can interact with.
You need to remember that just because there are a lot of people that like your page does not mean you will win. Target those who are interested in your product for the best results. View your conversion rates to gauge how well your marketing efforts are working.
Look at Facebook as a matchmaking service for your company and customers. There may be a time when you can introduce two people. Don’t look the other way – do so! These two people will have a great story that they can pass on to friends and your brand will be in the middle of it. That’s Facebook promotion at its best.
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. Consistent brand engagement is important, and a dedicated employee will have the time to post about the new products, offers and other information to make that happen. If your followers like the post, they can share it to be viewed by other friends, as well.
It can be hard to discern tone when reading Facebook, so remember that. If your messages are sent out and they look robotic, people may not wish to be your fan any longer.
Think about search engine optimization when filling out your Facebook profile. The powerful keywords that you use on your website will work here as well. Don’t forget to add back-links to your main business website. Sooner or later, both your site and Facebook page will rank.
You can promote sales and gain friends at the same time on Facebook. Offer coupons and promotions to new and old followers. If you are only providing incentives to new clients, you will quickly lose the trust of your old ones.
Don’t post all your information on Facebook in one day. Spread out the postings on your page as much as possible. If you post all your content at once, it will overwhelm your audience. They will forget much of the information, making your message less effective.
Focus on your subject matter when you enter the posts on your Facebook page. Talking about the foreclosure crisis makes perfect sense if your niche is real estate. Posting links to viral videos that have nothing to do with your business isn’t going to go over well with your followers.
Create short, but interesting Facebook posts. Make sure a quality picture that goes with the post is used. A post that grabs attention with a great picture is worth much more than plain status updates that create a busy-looking page. Always make sure to “like” any comments that your followers make.
If you do not see huge, immediate results, do not abandon Facebook marketing yet. It takes time for any marketing campaign to work and Facebook is no exception. Allow time for people to find you and start ordering from you.
A lot of people are on Facebook to game or quote but you can make money! Now that this article has been gone over by you, it should be clear that you can use Facebook to do big things. You will be amazed at what you can do when using these tips.
Be on the lookout for those that want your marketing attempts to fail on Facebook. Most people are disliked by someone, but Facebook makes it easy to negatively impact the life of someone else with just a few words. If you want to be protected from these things you need to pay close attention to the things people are posting on your page so you can take care of offensive content quickly.